8/22/2023 0 Comments Hedonic scale![]() The hedonic scale has been accepted by sensory professionals to infer consumer acceptance from "liking", despite its flaws, because it provides internal validity (accurate and precise results of consumer liking) at the expense of external validity (relevance to the marketplace) as described by van Trijp and Schifferstein (1995). avoidance of extreme categories) and the lack of equal hedonic intervals between categories. The nine-point hedonic scale has been popular because of its simplicity, accuracy and precision while being criticised mostly for end effects (i.e. Although it has been widely used for almost 50 years, the scale has been equally criticised. ![]() ![]() The main characteristics of the scale are that each category is associated with a verbal descriptor from "dislike extremely" to "like extremely" and that the scale has a neutral category "neither like nor dislike". The most commonly used hedonic scale, at least in English speaking countries, is the nine-point hedonic scale (Jones et al. ![]()
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